Australian supermodel Miranda Kerr has made a stunning new transfer, becoming a member of jeweller Michael Hill as the corporate’s first model ambassador.
The partnership marks a brand new period for Michael Hill globally, with the jeweller present process an enormous rebrand by utilizing one of many world’s most recognisable faces to entrance its campaigns for the subsequent 18 months.
Kerr stated she was honoured to hitch the Michael Hill household at such a pivotal time in its model transformation.
“I’m thrilled to be the Michael Hill ambassador; this partnership is so particular to me as a result of one in all my first picture shoots in my profession was with Michael Hill over 20 years in the past,” she stated.
“I’m proud to help Michael Hill within the subsequent chapter of its journey, identical to they supported me all these years in the past.
“This subsequent chapter within the model is tremendous thrilling as they proceed to create stunning, sentimental jewelry that captures the significant moments.
“I like the marketing campaign and the model’s new elevated course.”
Kerr’s 18-month ambassadorship with Michael Hill spearheads the disclosing of its new model identification to rival different premium jewelry manufacturers.
The corporate operates in Australia, New Zealand and Canada and is about to open a brand new flagship retailer in Chadstone in Victoria.
The retailer will promote higher-end jewelry, with items value greater than $500,000, and have a softer, extra female look within the retailer when it opens in two weeks.
Michael Hill chief government officer Daniel Bracken stated the jeweller had executed loads of work to reposition its model during the last three years to focus on extra prosperous prospects, which had led to a 30 per cent carry in gross sales.
Mr Bracken stated it was great to have Kerr on-board as a result of she fitted completely with the corporate’s model values.
“Miranda in herself has timeless magnificence and class,” he stated.
“She is so aspirational and he or she embodies the values of our model, it’s a excellent partnership.”
Michael Hill chief advertising officer Jo Feeney stated the brand new branding aimed to inform the story of the corporate’s heritage and convey to life its imaginative and prescient of constructing a premium, aspirational model that moved with the instances and shifted perceptions.
“Every ingredient of our rebrand has been fastidiously thought-about to align with our historical past and DNA as a model and to permit us to proceed evolving,” she stated.
“Our dedication to high quality, craft and creativity is simply as robust immediately because it was once we first started in 1979.”