Transfer over Japan, Australians have a brand new journey obsession

Aussies have fallen in love with all the pieces South Korean.

The final twenty years have seen South Korean exports sweep the world, from Okay-pop and Korean TV dramas to magnificence merchandise, trend and meals.

So, it’s no shock that the Asian nation has seen a large rise in reputation in recent times.

Based on the Australian Bureau of Statistics, there was a staggering 28 per cent enhance within the variety of Australians visiting the hotspot since 2019 pre-covid figures.

It’s additionally Inside Asia Tour’s primary vacation spot, representing 48 per cent of all bookings in 2024.

“South Korea is more and more turning into successful amongst Aussies for its undeniably distinct cultural attraction – and it’s solely a matter of time earlier than Hallyu, the so-called ‘Korean Wave’, sweeps the globe,” Inside Journey Group nationwide gross sales supervisor Nicole Newport informed

She mentioned whereas it’s arduous to not draw comparisons to Japan, South Korea is actually in its personal league.

“It truly is a land of contrasts – from ambitiously hi-tech to captivatingly conventional, providing cherry blossom viewing spots, majestic climbing trails and naturally, tantalising culinary choices,” she mentioned.

Ms Newport mentioned most Aussies are drawn to its bustling capital, Seoul, for its unbelievable night-life from hidden bars to quirky speak-easies, and for its thriving baseball scene.

And let’s not neglect Korean delicacies like Korean BBQ which has surged in reputation throughout Australia.

Identified regionally as gogi gui (‘meat roast’), the Korean barbecue sees diners seated round fuel or charcoal grills to grill their very own meat cuts — all whereas having fun with photographs of Soju, a distilled alcoholic beverage, historically constructed from rice.

“After all, the staple KBBQ and Korean craft beer choices undoubtably have a robust enchantment to Aussies,” Ms Newport continued.

“However past Seoul, there may be simply a lot to probe for the outside lovers and journey seekers alike – there may be completely one thing for everybody to get pleasure from.”

Andrew Stark, world managing director of Flight Centre, mentioned it’s no shock to see a spike in Aussies visiting the nation.

“It’s a vacation spot that persons are interested by, and it has rather a lot to supply,” he informed

He drew explicit consideration to Jeju Island, noting it affords pristine seashores, waterfalls, volcanic cones, lava tube caves and lots of jaw-dropping pure wonders which are “completely bucket-list-worthy”.

“As much as 70 per cent of South Korea is roofed in beautiful mountainous panorama, making it excellent for nature and thrill seekers alike with world-class climbing simple to achieve from most cities,” he added.

Mr Stark mentioned Flight Centre is seeing enormous curiosity in journey journey as persons are prioritising experiences of their budgets over all different discretionary selections.

“They’re deliberately utilizing journey to new locations to get outdoors of their consolation zone, taking the street much less travelled and discovering locations that provide a real sense of journey,” he informed

“Increasingly travellers are asking our consultants to seek out them an expertise that mixes the perfect of each worlds, journey and luxury, and South Korea definitely does simply that.”

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